35. Ergo: Pricing Analytics, Fashion Tech and AI, and Naming Your Price with Founder Claire Stepanek
Welcome back to Fashion and Founders the Podcast. My name is Victoria Smith and this week I am joined by Claire Stepanek, the founder and CEO of Ergo.
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Have you ever wondered how brands decide on the price of an item. Or why it seems like brands always have a 10% off sale? Maybe you would buy something if it was $25 instead of $28?
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Claire is building Ergo, a shopify tool that allows potential customers to make an offer of their best price when shopping. Providing brands with real time pricing analytics and empowering customers to have a voice in the shopping transaction.
If youre used to sending an offer on second hand platforms like ebay or depop Ergo is bringing a version of this to everyday online shopping by allowing customers to tell brands their desired price.
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Claire went to MIT and worked at Goldman Sachs, Apple, and Doordash before starting Ergo in 2023. She has so much knowledge to share on fashion tech, fundraising, and more.
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